The Influence Index highlighted the most influential creators in Australia.
Designed in 2022, the visual branding assets were made to reflect youth culture in a social media driven world. The mix of 3D and 2D objects on a flat gradient gave the list personality. The neon green and cobalt blue gradients, along with the abstract and minimal shapes
drove the bold branding.
The concept behind the visual design was that the nature of the creator industry (pricing, what posts go viral) is ambiguous, almost magical to the audience. I reflected that through the gradient freeform blobs, as well as the shape inspired by a magic wand. In my childhood I used to play with marbles, and they were these elusive pieces that changed from every angle, so I included those as well. Overall, I set out to make the design cohesive, whimsical and minimal and I have achieved that.
