Brand strategy
Givving
Givving makes the gift giving experience easy and seamless through their gift profile and curated search engine. To the Founder of Givving, everything is fashion. I was tasked with researching and creating a visual identity that is vibrant, bold and future forward while maintaining an editorial feel.
With Givving, the love is at the centre of everything – it’s why we give. The second V is replaced with a heart which not only represents the letterform, but also puts love into the centre of the logo and nestles itself into the brand’s values.