Brand strategy
Givving
Givving makes the gift giving experience easy and seamless through their gift profile and curated search engine. To the Founder of Givving, everything is fashion. I was tasked with researching and creating a visual identity that is vibrant, bold and future forward while maintaining an editorial feel.
With Givving, the love is at the centre of everything – it’s why we give. The second V is replaced with a heart which not only represents the letterform, but also puts love into the centre of the logo and nestles itself into the brand’s values.
User experience
Personas
User interface
Moodboard & concept
User experience and user interface design was also developed for Givving. The ideas that were chosen were the ‘What’s in my bag’ quiz that allows for the Givving platform to learn about their users favourite brands and items. The interface menus reflect the Personas values, for example the ‘Donate to End Hunger’ button on the second example represents that Persona’s highest desire. The search bar on the second and third example allows for a tailored and easy gifting experience, showing the ‘Givver’ gifts that that Persona would most likely love.
